1. BRIEFING
To develop a brand for a new rural home hotel in a region that allows small distances trips to wonderful places with major historical, touristic and gastronomic interest like Sintra, Lisboa and Cascais.
This rural home have particular interest for golfers, since it is near 3 golf courses and have the particularity: the house have a putting-green.In the briefing the owners introduced us the Hygge concept.
2. CONCEPT
Hygge, pronounced "hoo-ga, is the danish concept that cannot be translated to one single word, it is a feeling of cozy contentment and well-being through enjoying the simple things in life.
We embraced this feeling in order to develop a brand voice. As a starting point we had the name; "Cerrado da Serra" and a huge landscape view where you can find somewhere the Pena palace and Mafra monastery.
3. SOLUTION
A new brand is born based on a circular monogram CS most inspired by golf and a swinging path that remind us the importance of travelling.
And so the ball (circle) is present in every Cerrado da Serra communication and is present in a system of pictograms as visual identity .
Texts were developed in order to feed all communication both on print and social media trying to capture the places essences and inspiring visitors.
The work was developed very nicely in straight relation between, owners and designers.
The work was developed very nicely in straight relation between, owners and designers.
